CRRF's PSA launch a tremendous succes

 

TORONTO, February 25, 2010 - 

 

In an effort to promote a pluralistic and inclusive message to a wide range of Canada’s cultural communities, the Canadian Race Relations Foundation launched three 30-second television spots, which were versioned into eight languages. The launch of the Unite Against Racism campaign on February 25 at the Japanese Canadian Cultural Centre was highly successful due to the great interest shown by community organizations and the media.

CRRF’s Executive Director, Dr. Ayman Al-Yassini, highlighted the importance of this initiative to the promotion of an inclusive Canada. He added that all communities have the primary responsibility of fighting racism and discrimination and the promotion of human rights, freedom of speech, equality of sexes and respect of each other.

 

Madeline Ziniak, National Vice President of Rogers OMNI Television, noted that the impact of making key anti-racism messages available to multilingual audiences is an important step towards building an inclusive and accepting Canadian society.

The CRRF appreciates the support of Rogers OMNI Television in funding these announcements. Gail Picco, executive producer, expressed her appreciation of the opportunity to produce these PSAs.

Other speakers at the launch included Charlotte Chiba and Mike Murakami of the Japanese Canadian Cultural Center, Muhammad Nadeem, Editor-in-Chief, Pakistan Times, John Monahan, Executive Director, Mosaic Institute, Kay Morris, President of Kay Morris Foundation, Cheuk Kwan, Executive Director of Harmony Movement, and Dyette Devoe, Second Vice President, NCVM.

 

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