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Gaining a Voice: Media Relations for Canadian Ethnic Minorities

Auteur Edmond Marc du Rogoff
Titre Gaining a Voice: Media Relations for Canadian Ethnic Minorities
Année 1991
ISBN ISSN 0969551800
Maisons d'édition Media Resources Advisory Group (Publications)
Place of Publication Ottawa.
Publication Type Book
Location CRRF
Pages 187
Sujet Media; General; Minority Groups; Racism & Anti-Racism; Ethnicity; Newspaper; Radio; Television; Culture; Stereotypes
CRRF Identifier Me-Ge-BR-1504
Last modified 2/06/16
English Abstract

The main purpose of this book is to provide a thorough, detailed guide on how minority groups in Canada can be more effective in utilizing the media and preventing the misrepresentation of their communities in the media. This is a highly practical guide, with such useful topics as how to reach the media, how to prepare a press release, and how to prepare for interviews and press conferences. Also included are several case studies which show how various groups in Canada have learned to effectively utilize the media. The book concludes with a contact list of the mass media in Canada.

There is a saying in English, 'The squeaky wheel gets oiled.' It is time that ethnic groups in Canada made noise in the media, to obtain the attention they deserve from society. Canada and its ethnic communities will be better off. The world will learn that a truly multicultural society is being built in the 'True North'. (p.95)