|Titre||Gaining a Voice: Media Relations for Canadian Ethnic Minorities|
|Maisons d'édition||Media Resources Advisory Group (Publications)|
|Place of Publication||Ottawa.|
|Sujet||Media; General; Minority Groups; Racism & Anti-Racism; Ethnicity; Newspaper; Radio; Television; Culture; Stereotypes|
The main purpose of this book is to provide a thorough, detailed guide on how minority groups in Canada can be more effective in utilizing the media and preventing the misrepresentation of their communities in the media. This is a highly practical guide, with such useful topics as how to reach the media, how to prepare a press release, and how to prepare for interviews and press conferences. Also included are several case studies which show how various groups in Canada have learned to effectively utilize the media. The book concludes with a contact list of the mass media in Canada.